Google Ads

Performance Marketing

Data-driven Google Ads campaigns that turn clicks into customers. We manage your ad spend with surgical precision - every euro tracked, every conversion measured, every campaign optimised for ROI.

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Avg Client ROAS
5.2x
Return on Ad Spend
€2M+
Ad Spend Managed
Search / Shopping / Display
Campaign Types
Certified
Google Partner
Free consultation
Target
Bid
Convert
Optimise
Scale
Target
Bid
Convert
Optimise
Scale
01

What We Manage

Full-spectrum Google Ads management - from keyword research to conversion tracking to monthly reporting.

01

Search Campaigns

Keyword-targeted text ads on Google Search results. We research your market, build tightly themed ad groups, write compelling copy, and bid strategically to capture high-intent traffic at the lowest cost per click.

02

Shopping & E-commerce

Google Shopping and Performance Max campaigns for online stores. Product feed optimisation, Merchant Center setup, and bidding strategies that maximise your return on ad spend.

03

Remarketing

Bring back visitors who did not convert the first time. Display and search remarketing that keeps your brand visible and drives return visits at a fraction of the cost.

04

Analytics & Tracking

GA4 setup, conversion tracking, call tracking, and custom reporting dashboards. You see exactly where your money goes and what it returns - no guesswork.

05

Conversion Optimisation

Landing page audits, A/B testing, and conversion rate improvements. Getting traffic is half the battle - we make sure that traffic converts into leads and sales.

02

Our Process

A transparent, data-driven approach to paid search that delivers results from month one.

01

Audit & Research

We audit your current ad account (or start fresh), research your competitors, identify your highest-value keywords, and define realistic targets for cost per lead and ROAS.

Week 1
02

Build & Launch

Campaign structure, ad copy, extensions, landing page alignment, conversion tracking, and bid strategy. We launch with tight controls and clear KPIs.

Week 2-3
03

Optimise & Test

Daily bid adjustments, negative keyword mining, ad copy A/B tests, audience refinement, and quality score improvements. This is where the real gains happen.

Month 1-3
04

Scale & Report

Monthly performance reports, strategy reviews, and scaling what works. We expand into new campaigns, audiences, and channels when the data supports it.

Ongoing
03

Tools & Platforms

The platforms and tools we use to plan, manage, and report on your campaigns.

Advertising
Google Search Ads Google Shopping Performance Max Display Network YouTube Ads
Analytics
Google Analytics 4 Google Tag Manager Looker Studio Search Console
Research
Keyword Planner SEMrush Ahrefs SpyFu
Tracking
Server-Side GTM Call Tracking Hotjar Microsoft Clarity
04

Results That Speak

Clients where paid search and digital marketing delivered measurable growth.

Life Credit Union40% More Traffic
Life Credit UnionPPC / Financial Services
CPS Plant2x Online Orders
CPS PlantShopping Ads / Equipment
CSH Furniture3x Revenue
CSH FurnitureShopping / Search / Retail
LeatherPaint.ie150% Traffic
LeatherPaint.ieSearch Ads / Niche E-commerce
Higgins5x Enquiries
HigginsSearch / Local Services

We were wasting money on Google Ads before Aprexion took over. Within two months they cut our cost per lead in half and doubled our conversions. The monthly reports make it easy to see exactly what we are getting for our spend.

Mark O'Brien
Managing Director, E-commerce
05

Frequently
Asked

Common questions about Google Ads management, costs, and what to expect.

For most Irish businesses, we recommend starting with €500-1,500/month in ad spend. E-commerce typically needs €1,000+ while local services can start from €500. We recommend a budget based on your industry, competition, and goals during a free audit.
Traffic starts immediately once ads go live. Meaningful conversion data takes 2-4 weeks. Full campaign optimisation typically takes 6-8 weeks as we gather data, test variations, and refine targeting. Unlike SEO, Google Ads delivers traffic from day one.
Management fees start from €500/month for smaller accounts and scale with ad spend and complexity. This covers setup, ongoing optimisation, A/B testing, reporting, and strategy calls. Transparent pricing, no hidden fees, no long-term contracts.
Yes. We set up and manage Shopping campaigns including product feed optimisation, Merchant Center configuration, and Performance Max campaigns. Shopping ads are essential for e-commerce and typically deliver the highest return on ad spend.
Absolutely. We start with a full audit - identifying wasted spend, missed opportunities, and quick wins. We restructure and optimise while preserving your historical data and quality scores. Most clients see improvement within the first month.
We set up comprehensive tracking using GA4, Google Tag Manager, and server-side tracking. We track calls, forms, purchases, and custom events. Monthly reports show exactly what you spent, what you earned, and your return on ad spend.
Yes. We offer SEO alongside Google Ads. While ads deliver immediate traffic, SEO builds long-term organic visibility. Many clients run both - ads for immediate leads while SEO compounds over time. We provide technical SEO, content strategy, and link building.
We manage Search (text ads), Shopping (product listings), Display (banner ads), YouTube video ads, Performance Max, and remarketing campaigns. We recommend the right mix based on your goals, industry, and budget.

Ready to grow with Google Ads?

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